I had an interesting discussion with one of my regular readers last week about labeling, so I thought I'd seek your advice and get a bit more feedback on the issue.
The gist of the discussion was a suggestion that perhaps my labels were a bit prominent, especially on smaller items I make, and that maybe I would be better putting them on the inside of pouches and garments and the back of mugrugs etc... Basically because when they were placed as so much of a statement on the outside it could be a bit of a turn off for customers...
Hmmm... I had to think that one over!
When I was designing my label I actually specifically designed it to sew onto the bottom right hand corners of my t-shirts, as a brand statement. My thoughts at the time were that since I was designing primarily for babies and children, a label at the back of the neck can get quite irritating and often gets cut out. So I figured that if I'm going to spend good money on labels then I want it to stick around (no pun intended ;) ) and be noticed rather than cut out and binned. Therefore that decision affected the size and look of my label very strongly.
It has only been since I designed it that I have begun sewing more smaller products and using the same labels for those. At first I must admit that I added my label to the top of pouches only because I forgot to add it before I sewed them all together and it was the only place I could add them as an after thought (confession time!). But I have since continued to add them to the outside of small products (usually still down the bottom right so that I'm being consistent but it can depend on the product).
Personally I like them on the outside. Although I must admit that I have thought they would look better on the inside of the pouches in particular in the top middle (if I can ever get myself organised to remember to put them on before sewing it together!). If I think of big brand names though (not that I'm comparing myself to them) e.g. Gucci, Chanel, Nike, Rebok, Pumpkin Patch, etc.. etc... their labels always on the outside of their products on everything they create. After all that's what branding is about.
I guess I don't consider that my handmade goods should be any different to the big names (if anything I'm more proud to add my label) and therefore I try and place it somewhere in a prominent place which also works in with the design of the product. (And not that I'm biased or anything but I think my labels are quite pretty)
However - (and it's a big however in case that's not obvious) at the end of the day I do not want my labelling on the outside of products to be a turn off for potential customers and lose me sales...!! And if that was the case then I would be inclined to change my thought process and consider other places for the labels.
So, I would be very interested to hear your opinions and get a gauge for the general consenses.
Please don't be shy - I can take your honesty.
But lets keep both for and against sides constructive...